If you follow me on Twitter, you probably knew this was coming… I can’t stop myself writing a post about it!
Roller Lash is, of course, Benefit’s latest mascara; due to be officially released on the 12th February. In a crafty PR move, they put a mini tube in this month’s Elle magazine as a teaser. After only a few days of people raving about it on Twitter and Instagram, I couldn’t resist getting my own.
I really didn’t think anything could ever beat Benefit’s They’re Real – it’s my perfect mascara. So when I heard about Roller Lash, I naturally had very high hopes. It’s meant to do to your lashes what hair rollers do to your hair. If that makes sense!
First things first, Benefit’s packaging is always gorgeous and even this Roller Lash freebie is no exception. The metallic gold lid is just stunning. The full-sized version‘s lid is modeled on a hair roller, which also looks adorable.
I am quite lucky with my eyelashes; they’re naturally pretty long and curly. I rarely bother with eyelash curlers, even though I love the look they create. And this is where Roller Lash comes into its own. It really does live up to its promises of curled lashes – you can see in the pictures my lashes are up to my eyebrows! They’re curled, long, volumised, inky-black, dramatic and everything I could want from a mascara.
I’ve put these pictures in black & white so you can really appreciate the difference. Although some credit must go to Diorshow Maximizer Lash Plumping Serum, which I am wearing under the mascara as I wouldn’t dream of wearing mascara without it. You can read more about it here.
The secret of Roller Lash is it’s trademark Hook ‘n’ Roll brush that ‘grabs, separates, lifts and curls’ your lashes. Not only that, but the formula sets the curl and keeps your lashes fluttering for 12 hours. It really does; my lashes are just as curled as they were when I applied it this morning, and they’d probably last all night too!
The only problems I have with Roller Lash are minor. Firstly, the formula is pretty wet and if I apply it in a rush, I end up with those little speckles all over my eyelids. But these are easily removed and easily avoided! Also, the brush has a rounded end, unlike They’re Real’s extra bristles, so it’s difficult to get to smaller, corner lashes. I still reach for They’re Real for those!
As soon as this mini-tube runs out, I’ll be grabbing a full-sized Roller Lash without a second thought. For me, its completely worthy of the hype and will probably become a staple, can’t-live-without product in my makeup bag. I’m planning a They’re Real/Roller Lash comparison post soon too, so look out for that!
And on top of all that, I’ve found my new favourite magazine and will definitely be subscribing to Elle!
Have you tried Roller Lash yet? Do you share my love of Benefit? Let me know!
Panda Eyes xx